Luxury Smartwatches – Movado

Pixel Live Wallpapers – Google

Film by Tag Creative

Movado is one of the most well known luxury watch brands in the world. We worked with them to introduce their iconic brand to the digital world, while maintaining their reductionist philosophy. We collaborated also with Google’s Android Wear team to implement them with Android Wear 2.0.

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

movado_hero_001

The Movado set features  classic iconic styles, while others are more utility based. Each watch face has customizable details such as complications, hands, indices, and color. All together the set features over 100 customizable dial variations, while allowing for smart interactions such as phone calls, appointments, Google Fit, apps, music, and is equipped with Google Assistant.

movado_watch_group_gray_001
movado_watch_group_gray_002

We also designed the Hugo Boss and Tommy Hilfiger smartwatch collections. These were approached the same way as we identified key parts of their brands, built use cases around a watch concept, and then portrayed them in a digital space. Each watchface also has customizable features that make them unique to each user.

boss_th_hero_001
boss_th_watch_group_gray_003

My role included developing use cases, visual design, and motion prototyping with a team of designers and developers. The Movado Connect was the only smartwatch named to the New York Times "16 Noteworthy Watches from Baselworld" If tech luxury is your thing, you can pick one up over here.